Appraisium offers support to your students from people who are actually working in the creative industry. You can add your course lecturers and assign their students to them. The students will use Appraisium as normal, but your lecturers will be able to see the feedback/advice the students are getting.
You can contact the professionals that gave feedback to your students and invite them to give lectures, attend end of year shows or just to meet the students. Ultimately you will be able to use Appraisium to promote your courses.